Graphic Designing Importance in Different Industries | pt.3
7. Air Transportation
A graphic design artist created that safety information sheet you studied before takeoff on your last flight. The logo on the side of the plane owes its origins to graphic design. The signage in the airport is the work of a professional with an eye for detail and the use of positive and negative space.
You might not come up with specific industries off the top of your head, but nearly any industry you can think of ties back to graphic design in some way.
8. Nonprofit Organizations
Another area where graphic design plays a role is in creating goodwill content for marketing. In nonprofit organizations, the use of graphics to promote goodwill is readily apparent, such as when the artist creates an infographic showing a need in society or how the organization changed things in the last few years.
Nonprofits don’t usually have a graphic artist on full-time staff but may have a marketing professional who also does graphic design. The marketing professional is responsible for any content that leaves the organization, from letters to donors to signs to social media advertising.
9. Product Packaging
Any physical product has packaging that makes it shippable and attractive to consumers. Designers must consider how the packaging looks against competing brands on the shelf, how well the package stacks and how it fits into a shipping container.
In addition to the shape and function of the package, the designer must consider color and whether it ties into the overall brand image, while still popping out on the shelf for anyone walking past the product.
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